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☆ Judge’s stern rebuke of Elon Musk’s X gives critics fresh hope
▼ + stars: | 2024-03-26 | by ( Brian Fung | Clare Duffy | ) edition.cnn.com time to read: +7 min

CNN —A federal judge’s decision this week reprimanding Elon Musk’s X will have reverberating effects on efforts to hold influential online platforms accountable, legal experts and advocacy groups say. Breyer held that the reports were “unquestionably” protected by the group’s free speech rights. Now, that decision could embolden other research groups and Musk critics who have faced legal threats from the billionaire. Researchers face hurdles to studying on-platform behaviorResearchers from non-profits and academic institutions have had a harder time studying X since Musk’s takeover in 2022. But one of Musk’s first changes at X was to put access to platform data behind a steep paywall.

Persons: reprimanding Elon Musk’s, Charles Breyer, Breyer, CCDH, X, Northern District of California —, Musk, White, Elon, ”, Alex Abdo, ” Abdo, Angelo Carusone, Carusone, Andrew Bailey, “, ” Carusone, David Karpf, ” Karpf, Nora Benavidez, Benavidez Organizations: CNN, Center, Court, Northern, Northern District of, Columbia University, “ Society, Twitter, Anti, Defamation League, Microsoft, Meta, Media, AGs, School of Media, Public Affairs, George Washington University, ” Free Press, Free Press Locations: Northern District, Northern District of California, Texas, Missouri

☆ X sues Media Matters over report about ads appearing next to Nazi posts
▼ + stars: | 2023-11-21 | by ( David Ingram | ) www.cnbc.com time to read: +2 min

Elon Musk's social media company, X, sued Media Matters for America and one of its staff members Monday over an investigative report the progressive watchdog organization published saying Nazi content ran on the X app alongside advertisements from major corporations. News of the lawsuit coincided with Texas Attorney General Ken Paxton's announcing an investigation into Media Matters for possible fraudulent activity. Media Matters President Angelo Carusone said the website would defend itself. Media Matters stands behind its reporting and looks forward to winning in court," he said in a statement. In the lawsuit, X alleges that Media Matters' portrayal of the app is untrue because its article did not reflect what typical users see.

Persons: Elon, Ken Paxton's, Paxton, Musk, Andrew Bailey, Bailey, Angelo Carusone, X Organizations: Media Matters, America, Texas, Media, Missouri, Apple, IBM, Comcast, NBCUniversal, NBC, X Corp Locations: Fort Worth , Texas

☆ Elon Musk is suing Media Matters for saying X put ads next to pro-Nazi posts — and Texas AG Ken Paxton wants in too
▼ + stars: | 2023-11-21 | by ( Matthew Loh | ) www.businessinsider.com time to read: +4 min

Media Matters was served a double whammy on Monday, after reporting on X's advertising strategy. Elon Musk is now suing the watchdog, and Texas AG Ken Paxton is investigating the group for fraud. The report, published Thursday, triggered an advertiser exodus from X, after which Musk declared that he'd file a "thermonuclear" lawsuit against Media Matters. In a statement to BI, Media Matters President Angelo Carusone said X's lawsuit was "frivolous" and "meant to bully X's critics into silence." A Media Matters representative did not immediately respond when asked to comment on Paxton's investigation.

Persons: Elon Musk, Ken Paxton, —, Musk, Paxton, Apple —, Angelo Carusone, Carusone, It's Organizations: Texas, Service, Media Matters, America, Media, billionaire's X Corp, Business, IBM, Oracle, Apple, Twitter Locations: Texas

☆ Legal experts blast Elon Musk filing lawsuit in Texas against Media Matters
▼ + stars: | 2023-11-21 | by ( Brian Fung | ) edition.cnn.com time to read: +7 min

“The complaint admits that the thing Media Matters was making a big deal about actually happened,” Vladeck said. According to Musk, Media Matters established a test account following extremist material and then refreshed the feed until X’s ad system displayed an ad for major brands. “It’s one of those lawsuits that’s filed more for symbolism than for substance.”Media Matters’ responseIn a statement Monday evening, Media Matters President Angelo Carusone vowed to defend the group against the suit. “Media Matters stands behind its reporting and looks forward to winning in court.”Some legal experts suggested that Media Matters’ first course of action may be to try to move the case out of the Texas federal court. “Musk and his lawyers seek to isolate Media Matters’ investigation as the sole reason major advertisers have joined the exodus from X.

Persons: Elon, “, Ted Boutrous, Boutrous, Steve Vladeck, ” Vladeck, Mark Pittman, Donald Trump, Joe Biden’s, X, ’ ”, Joan Donovan, ” Akiva Cohen, Klein, Musk, ’ ” Cohen, ” Cohen, Ken Paxton, Andrew Bailey, ”, that’s, Angelo Carusone, ” Carusone, Ken White, “ X, ” White, Nora Benavidez, “ Musk, ” Benavidez, – CNN’s Oliver Darcy, Jon Passantino Organizations: CNN, Media, X, Twitter, University of Texas, Court, Northern, Northern District of, Nazi, Musk, Boston University, YouTube, Elon, Texas, ”, “, Washington , D.C, District of, Free Press Locations: Texas, Northern District, Northern District of Texas, Kamerman, New York, Missouri, California, Washington ,, District of Columbia, Los Angeles

☆ Here are six important questions as Elon Musk faces an ever-deepening crisis over his unhinged behavior
▼ + stars: | 2023-11-21 | by ( Oliver Darcy | ) edition.cnn.com time to read: +6 min

CNN —Elon Musk has an ever-deepening crisis on his hands. Days after the billionaire conspiracy theorist endorsed an antisemitic post on his hate-drenched platform, X, there is mounting pressure for others to take additional action against the unhinged businessman. Here are six questions about the calamity besieging X:What is Musk doing with his lawsuit against Media Matters? Earlier this year, the NFL expressed concern when a Media Matters report found its ads were appearing next to accounts belonging to racists. But it has not said a word since, even as X continued placing ads for NFL teams onto VDARE’s account.

Persons: CNN — Elon Musk, It’s, Musk, Ted Boutrous, X, ” Angelo Carusone, Will Linda Yaccarino, Lou Paskalis, Clare Duffy, Elon Musk, ” Paskalis, she’s, ‘, ” Yaccarino, Axios, TechCrunch, I’m, newsrooms, Casey Newton, ” Newton Organizations: CNN, Media Matters, Media, Hamas, AJL Advisory, NFL, The Washington Post, Financial Times, New York Times Locations: Israel

☆ Elon Musk's X is 'profiting off violent content' by Hamas, House Democrats allege
▼ + stars: | 2023-11-21 | by ( Kevin Breuninger | ) www.cnbc.com time to read: +4 min

In addition to the records, the House Democrats asked Yaccarino and Musk to detail how X plans to address Hamas-related content currently on the platform. The already "inexcusable" issue of antisemitic content on X, they wrote, had become "outright indefensible" since the deadly Oct. 7 terror attack in Israel by Hamas militants. More than two dozen House Democrats on Tuesday accused Elon Musk 's X of "profiting off violent content by a terrorist organization" and demanded that he and CEO Linda Yaccarino address Hamas -related content on the social media platform . "You have said the actual truth," Musk wrote last Wednesday in response to that post. Instead, the Democrats highlighted numerous X accounts that have reportedly been "spreading Hamas terrorist propaganda videos glorifying barbaric acts of violence against Israelis."

Persons: Yaccarino, Dan Goldman, Jamie Raskin, Elon Musk, Linda Yaccarino, Musk, Adolf Hitler, Angelo Carusone, Goldman, Raskin Organizations: Democrats, Hamas, Reps, Maryland, CNBC, Disney, Comcast, Wall Street, Washington, Media, America, Reich, Tech, Accountability, Strategic, X's Locations: Israel, U.S, New York

☆ X sues Media Matters after report about ads next to antisemitic content
▼ + stars: | 2023-11-20 | by ( Sheila Dang | Companies Need To Integrate Climate Reporting Across Functions To Comply With California S New Law | Henry Engler | ) www.reuters.com time to read: +2 min

Tesla, X (formerly known as Twitter) and SpaceX's CEO Elon Musk speaks with members of the media during the AI Safety Summit at Bletchley Park in Bletchley, Britain on November 1, 2023. Leon Neal/Pool via REUTERS/File Photo Acquire Licensing RightsCompanies Media Matters Sf, Llc FollowNov 20 (Reuters) - Messaging platform X on Monday sued media watchdog group Media Matters, alleging the organization defamed the platform after it published a report that said ads for major brands had appeared next to posts touting Nazism. X, formerly Twitter, has faced growing outrage since Media Matters published the report on Thursday, which led IBM, Comcast and several other advertisers to pull ads from the platform in response. On Saturday, Musk posted that X would file a "thermonuclear" lawsuit against Media Matters and others "who colluded in this fraudulent attack on our company." In an interview with Reuters earlier on Monday, Media Matters President Angelo Carusone said the nonprofit's findings flew in the face of X's statements that it had introduced safety protections to prevent ads from appearing next to harmful content.

Persons: Tesla, Elon Musk, Leon Neal, Musk, Linda Yaccarino, Angelo Carusone, Sheila Dang, Rosalba O'Brien Organizations: SpaceX's, Bletchley, Companies Media, Media, IBM, Comcast, Reuters, Thomson Locations: Bletchley, Britain, Dallas

☆ Media Matters: Elon Musk’s X sues media watchdog over report on pro-Nazi content on the social media site
▼ + stars: | 2023-11-20 | by ( Brian Fung | Clare Duffy | ) edition.cnn.com time to read: +6 min

The lawsuit filed Monday accuses Media Matters of distorting how likely it is for ads to appear beside extremist content on X, alleging that the group’s testing methodology was not representative of how real users experience the site. “Media Matters designed both these images and its resulting media strategy to drive advertisers from the platform and destroy X Corp.”The lawsuit simultaneously names Media Matters and Eric Hananoki, its senior investigative reporter, as defendants. It calls for a judicial order forcing Media Matters to remove its analysis from its website and accuses Media Matters of interfering with X’s contracts with advertisers, of disrupting their economic relationships and of unlawfully disparaging X. In a statement Monday evening, Media Matters President Angelo Carusone vowed to defend the group against the suit. “Media Matters stands behind its reporting and looks forward to winning in court.”On Monday evening, X CEO Linda Yaccarino chimed in defending the social media site.

Persons: Elon Musk, Eric Hananoki, Angelo Carusone, ” Carusone, ”, Linda Yaccarino chimed, I’m, ” Yaccarino, “, Ken Paxton, Musk, ” Musk, opportunistically, that’s, Steve Vladeck, Joan Donovan, ” Ken White, “ X, ” White, White, Mark Pittman, Donald Trump, Pittman, Joe Biden’s, Jon Passantino, Dan Berman Organizations: CNN, Media, “ Media, X Corp, Court, Northern, Northern District of, “, Whites, Disney, Paramount, Warner Bros, Northern District of Texas, University of Texas, Boston University, YouTube, of Columbia Locations: Northern District, Northern District of Texas, Texas, Los Angeles, California

☆ X's CEO tells staff data will show efforts to fight hate, as advertisers flee
▼ + stars: | 2023-11-20 | by ( Sheila Dang | ) www.reuters.com time to read: +2 min

The logo for social media platform X, following the rebranding of Twitter, is seen covering the old logo in this illustration taken, July 24, 2023. REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing RightsNov 20 (Reuters) - Social media company X CEO Linda Yaccarino told employees that "data will tell the real story" about its efforts to battle antisemitism, according to a note to employees, amid growing outrage over the issue. On Thursday, and media watchdog group Media Matters said it had found that ads for major brands had appeared next to posts that touted Nazism. An X representative confirmed that the company would sue the nonprofit organization, possibly as early as Monday. After buying Twitter in October 2022 for $44 billion, Musk laid off thousands of employees, including many who worked to moderate content on the platform.

Persons: Dado Ruvic, Linda Yaccarino, Elon Musk, Yaccarino, Musk, Angelo Carusone, Sheila Dang, Jonathan Oatis Organizations: Twitter, REUTERS, Social, IBM, Comcast, White, Media, Reuters, Thomson Locations: United States, Israel, Gaza, Dallas

IBM, NBCUniversal and its parent company Comcast said last week that they stopped advertising on X after the Media Matters report said their ads were appearing alongside material praising Nazis. The Media Matters report pointed to ads from Apple and Oracle that also were placed next to antisemitic material on X. It says Media Matters did this by using X accounts that just followed X users known to produce “extreme fringe content” and accounts owned by X’s major advertisers. This, the complaint says, led to a feed aimed at producing side-by-side placements that Media Matters could then screen shot in an effort to alienate X's advertisers. Media Matters said Monday that it stands by its reporting and expects to prevail in court.

Persons: Elon, Musk, “, ”, Angelo Carusone, ” Musk, Linda Yaccarino Organizations: Media, America, X Corp, ” Media, D.C, IBM, NBCUniversal, Comcast, Apple, Oracle, Amazon, NBA, Hamas Locations: Washington, NBA Mexico, NBCUniversal, Francisco, Fort Worth , Texas, Israel

☆ Musk threatens 'thermonuclear lawsuit' against media watchdog, calls advertisers 'oppressors'
▼ + stars: | 2023-11-18 | by ( Lora Kolodny | In Lorakolodny | ) www.cnbc.com time to read: +4 min

Elon Musk lashed out at large advertisers and Media Matters, a media watchdog group, on Friday after several major brands decided to pause spending on X, the social media platform he owns and runs as CTO. Discovery , then decided to halt their ad spending, at least temporarily, on the social media platform formerly known as Twitter. In late October, an X user complained that a statue of Confederate general Robert E. Lee was melted down in Charlottesville, Virgina. Last week, Musk agreed with a post falsely claiming that the Jewish people have been pushing "dialectical hatred" against white people. It is not clear whether or when X Corp. will actually file a suit against Media Matters, or in which jurisdiction.

Persons: Elon Musk, Musk, hawked, Joe Benarroch, Confederate, Robert E, Lee, Jonathan Greenblatt, Musk's, Angelo Carusone, Jonathan Vanian Organizations: Media, X Corp, America, Twitter, Apple, Comcast, NBC Universal, Disney, IBM, Lions, Paramount Global, Warner Bros, CNBC, Facebook, Defamation League, Media Matters, Washington , D.C Locations: Charlottesville, Virgina, Jewish, San Francisco, Washington ,

More major advertisers have paused their spending on X, the social media service formerly known as Twitter, as the backlash continued over Elon Musk’s endorsement of an antisemitic conspiracy theory on X. The spending freeze comes as X has fought to win back advertisers who were wary of spending on the platform after Mr. Musk took it over a year ago and said he would loosen content moderation rules. The organization followed accounts that posted the content, then refreshed the X timeline until ads appeared, X said in a blog post. Only one of the nine posts highlighted by Media Matters violated its content moderation rules, X added. “Musk admitted the ads at issue ran alongside the pro-Nazi content we identified.

Persons: X, Musk, ” Mr, Robert Bowers, Andrew Bates, Hitler, ” X, Joe Benarroch, ”, Angelo Carusone, “ Musk, ” Ryan Mac Organizations: Elon, Warner Bros, Sony, IBM, Apple, Lionsgate, Paramount Global, CBS, Twitter, White, Media Matters, Nazi Party, X Corp, Media, “, ” Media Locations: Israel, Pittsburgh

☆ As Twitter continues to implode, advertisers pin their hopes on Threads
▼ + stars: | 2023-07-12 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +8 min

Advertisers are eagerly watching how Meta's new Threads messaging app develops over the next few months as they look for a new social channel to reach consumers while Twitter continues to struggle. Meta is currently more focused on building the core Threads product as opposed to monetizing the app, Instagram head Adam Mosseri has said in various interviews and a post on Threads. "It's the most instant onboarding experience I've ever experienced in the history of my career, and my entire career has been in social," Tipograph said. Although it was easy for current Instagram users to create Threads accounts, he said, it's unclear how active they will be on the service. Since Threads is so new, it's unclear which kind of audience Threads is attracting, Tipograph said.

Persons: Natasha Blumenkron, Elon Musk, Blumenkron, Adam Mosseri, Mosseri, Rachel Tipograph, MikMak, Linda Yaccarino, Tipograph, It's, I've, Tal Jacobson, Jacobson, Instagram's Mosseri, Brian Wieser, Wieser, Angelo Carusone, Instagram, Carusone, Musk, Nick Fuentes, antisemite, isn't Organizations: Twitter, CNBC, Tesla, Meta, Perion, Companies, Media Matters, America, Media, Free Press, Tech, Facebook Locations: Instagram

☆ Fox News calls on Dominion Voting to investigate the 'inexcusable' Tucker Carlson message leaks
▼ + stars: | 2023-05-07 | by ( Isobel Van Hagen | ) www.businessinsider.com time to read: +3 min

Fox News sent letters to Dominion Voting Systems asking they probe Tucker Carlson message leaks. Fox News' legal team sent letters to Dominion Voting Systems calling on the company to probe whether they leaked internal messages from Tucker Carlson. The letters to the electronic voting company came after multiple news outlets published controversial messages made by Carlson in private. "Leaked material is a cornerstone of journalism"A screenshot from the video of Tucker Carlson asking his makeup artist what women do in the bathroom. "Reporting on newsworthy leaked material is a cornerstone of journalism," Media Matters President Angelo Carusone said in a statement.

May 5 (Reuters) - Fox News on Friday asked lawyers for Dominion Voting Systems to investigate whether they leaked controversial internal messages from ousted Fox host Tucker Carlson that were provided in evidence for their recent defamation lawsuit. The requests, which were made in letters released by Fox, came after multiple news outlets published racist and sexist remarks by Carlson contained in leaked internal messages and recordings. Fox News and its parent company Fox Corp (FOXA.O) said those were given to Dominion as part of the lawsuit, which claimed Fox defamed Dominion by airing false election-rigging claims. Dominion denied the materials came from the company or any of its lawyers. Media outlets including the New York Times reported that the decision came after Fox's board saw Carlson's internal messages.

☆ Fox demands Media Matters stop publishing leaked Tucker Carlson videos
▼ + stars: | 2023-05-05 | by ( Jon Passantino | ) edition.cnn.com time to read: +2 min

CNN —Fox sent a cease-and-desist letter on Friday to Media Matters, the progressive watchdog, and its president, demanding that it take down embarrassing behind-the-scenes videos of Tucker Carlson attacking Fox News’ streaming service and making crude remarks while joking with staff. “For Fox to argue otherwise is absurd and further dispels any pretense that they’re a news operation. Carlson referred to a Dominion lawyer as a “slimy little motherf**ker” and confessed to his producer “the hate” that he felt for him. It’s totally bad for you to feel that way,” Carlson said. “But that guy, he triggered the sh*t out of me.”The footage also showed Carlson trashing the right-wing network’s streaming service Fox Nation, expressing frustration that the platform “sucks” and complaining that its “unbelievable” shortcomings were a “betrayal” of his efforts.

☆ Fox News' lawyers send cease and desist to stop Media Matters from publishing leaked videos of Tucker Carlson's comments
▼ + stars: | 2023-05-05 | by ( Chris Panella | ) www.businessinsider.com time to read: +2 min

Fox News' lawyers sent a cease and desist letter to Media Matters over coverage of Tucker Carlson. The letter demands Media Matters stop publishing behind-the-scenes videos of Carlson. Media Matters has shared videos of Carlson making sexist remarks and complaining about Fox. Fox News' lawyers have sent a cease and desist letter to Media Matters for America over its publication of leaked videos showing Tucker Carlson making offensive and embarrassing comments off-air. In other videos, Carlson complained that "nobody watches Fox Nation because the site sucks" and said he'd rather put his interviews on YouTube than on Fox's site.

☆ Fox mogul Rupert Murdoch survived the phone-hacking scandal. Dominion's $1.6 billion lawsuit will test whether he can do it again.
▼ + stars: | 2023-04-16 | by ( Jack Newsham | ) www.businessinsider.com time to read: +15 min

Now, two voting-technology companies, Dominion Voting Systems and Smartmatic, want to make another Murdoch media property pay even more for Fox News's role in spreading election denial. But the phone-hacking scandal showed how Murdoch has weathered challenges to his power before. Another key difference from the phone-hacking scandal is the presence of written records that show Fox execs knew exactly what was going on. In the last quarter of 2022, Fox Corp. netted $321 million on $4.6 billion in revenue. And during the phone-hacking scandal, Murdoch showed fierce loyalty.

☆ Murdoch said Fox News hosts should say the election is over 'to stop the Trump myth' that it was stolen
▼ + stars: | 2023-03-08 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +4 min

In an email, chairman Rupert Murdoch discussed having prime-time anchors acknowledge Biden's win. A joint statement would "go a long way to stop the Trump myth that the election stolen," he wrote. He added: "Not those words, but a refinement would go a long way to stop the Trump myth that the election stolen. Is it 'unarguable that high profile Fox voices fed the story that the election was stolen and that January 6th an important chance to have result overturned'? All the way from Rupert Murdoch on down to the show producers, they knew what they were saying was not true, that it was actually a lie.

☆ 'Toxic Twitter' activists ramp up pressure on brands after Trump account reinstated
▼ + stars: | 2022-11-21 | by ( Sheila Dang | ) www.reuters.com time to read: +3 min

The groups in the Stop Toxic Twitter coalition complained that Musk had vowed to advertisers that Twitter would take a considered approach to reinstating banned accounts and convene a new content moderation council. Twitter began reinstating banned or suspended accounts late last week including the comedian Kathy Griffin as well as Trump. The platform also reinstated the personal Twitter account of U.S. House Representative Marjorie Taylor Greene on Monday. Major brands HBO and Mondelez were Twitter's top two advertisers in the week before the acquisition, according to data from Pathmatics. Pathmatics data showed that the top 100 advertisers between Nov. 10 to Nov. 16 spent an estimated $23.6 million on Twitter, down from $24.

☆ Elon Musk has been preaching the value of 'hardcore' work to employees for over a decade, early Tesla emails show
▼ + stars: | 2022-11-21 | by ( Grace Kay | ) www.businessinsider.com time to read: +5 min

Elon Musk is mirroring his Tesla management style at Twitter. The CEO has told Tesla employees to "go super hardcore" and "ultra hardcore" in the past. Last week, the billionaire gave Twitter employees an ultimatum: commit to working "extremely hardcore" or resign. While the note spurred a mass exodus of Twitter staffers, it was a move that is all too familiar to Tesla employees. Musk's more utilitarian leadership style style represents a sharp departure from that of Jack Dorsey and Parag Agrawal.

☆ 'He really kind of blew it': Experts say Elon Musk's meeting with Twitter advertisers revealed massive flaws in his leadership
▼ + stars: | 2022-11-12 | by ( Grace Kay | ) www.businessinsider.com time to read: +5 min

Elon Musk met publicly with advertisers on Wednesday, and experts say it pointed to issues at Twitter. Multiple social media experts told Insider the meeting showed flaws in his leadership at Twitter. Eight social media experts told Insider the meeting did little to assuage advertisers' concerns for the company and instead served to highlight flaws in Musk's leadership thus far at Twitter. "He really kind of blew it," social media expert Matt Navarra told Insider. "Even though Elon has never run a social media platform before, he has run three extremely successful companies in three completely different industries."

☆ The #StopToxicTwitter coalition urging brands to stop advertising on Twitter has resulted in 'a massive drop in revenue,' Musk says: 'They're trying to destroy free speech in America.'
▼ + stars: | 2022-11-05 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +4 min

Advocacy groups sent a letter to Twitter advertisers, urging them to push Musk to embrace content moderation or suspend ads. General Mills, GM, Audi, and other brands have suspended ads on the platform since Musk's takeover. "Twitter has had a massive drop in revenue," Musk tweeted Friday, citing the pressure on advertisers. "Without deliberate efforts by Twitter to address this type of abuse and hate, your brands will be actively supporting accelerating extremism." "If they don't leave now, advertising on Twitter will be akin to advertising on Parler before the January 6 insurrection," Carusone added.

The groups said on Friday they are escalating their pressure and demanding brands pull their Twitter ads globally. Staff who worked in engineering, communications, product, content curation and machine learning ethics were among those impacted by the layoffs, according to tweets from Twitter staff. Shannon Raj Singh, an attorney who was Twitter's acting head of human rights, tweeted on Friday that the entire human rights team at the company had been cut. Musk tweeted that his team had made no changes to content moderation and done "everything we could" to appease the groups. Employees of Twitter Blue, the premium subscription service that Musk is bolstering, were also let go.

☆ After Elon Musk’s wild weekend on Twitter, will advertisers stick with it?
▼ + stars: | 2022-11-01 | by ( Clare Duffy | ) edition.cnn.com time to read: +8 min

“I think advertisers are bracing to leave,” said Claire Atkin, co-founder of the adtech watchdog Check My Ads. Most marketers bristle at the thought of having their ads run alongside toxic content such as hate speech, pornography or misinformation. Also on Monday, Angelo Carusone, CEO of media watchdog Media Matters for America, tweeted calling on major Twitter advertisers “to be putting pressure on Twitter right now” to better address the increase in hate and other toxic content. “I think advertisers are going to look at this and say, is the weak Twitter advertising product becoming a better or worse investment? After GM announced its Twitter advertising pause, some users on the platform, including some right-leaning political figures, have called for a boycott of the automaker.

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